Prepare for Success

You can't sell what you don't know. Always be the expert and bring your A-game to every game you play.

Rich coaches us not trying to be a jack-of-all trades (or products). Instead, find your niche and then be THE guy (or gal) that everyone comes to every time for that one thing. The rest will follow.


Make it Hard to Say No!

You've got more to offer than a mortgage. Make sure your clients know it.

Everyone is selling the same thing, right? That’s what borrowers shopping for rate think. It’s your job to teach them otherwise. Rich gives you the advice his mom gave him: make your value irresistible.