You’ve got more to offer than a mortgage. Make sure your clients know it.
We’re pulling this one from the archives because the message still hits hard.
FREE Business Plan Builder!
See how we coach our people to do more business by building plans for referral partner success!
Don’t sell rate. Sell value.
Rich grew up in a mortgage family, so for him, parental advice doubles as business advice. Coming from a time when rates were above 15%, Rich’s mom brought him a lesson that selling on rate is a fool’s game.
Instead, you should be taking on the challenge to know your client better than they know themselves and bring them value they didn’t know to ask for.